![]() ![]() The way in which you describe your job experience can add to the way that your network Are you employable? If you don’t have at least three current and past positions that include keywords and accomplishments to explain the value you added then add them immediately.Are you using your formal, baptismal, confirmation or any other name that would only be familiar to your mother? Your mother may be in your network, however, you need to include the name which you go by in the work place so others can find you.Are you ‘Googleable’ including keywords throughout your LinkedIn profile that sum up your value that people are literally searching for on Google? If not, then include these ‘Googleable’ terms to your LinkedIn Endorsements section, Summary, Headline, Job Experience, Anchored Text to get found by those who are looking.Does your LinkedIn summary tell your customer how they are going to help you make it to Presidents Club, 21 Club, or Winners Circle? Make your summary about the customer and network and how you can help them.Does your LinkedIn headline look like a job title that nobody really understands anyway? Why would you use this 120-character space for anything other than an elevator pitch to explain your value to separate you from the crowd?.Does your profile pic look like it belongs on the Wall of Shame? Take a professional-like photo, so you stop the social smirking about your silly looking image.Here are 10 key questions to ask your sales teams, your leadership, or yourself about your (or your company’s) LinkedIn profile: And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions. The LinkedIn reputation lesson is that as a good craft beer stands out based on what one is looking for, then your reputation needs to describe yourself accurately, so you stand out with the correct crowd. There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! Get stuck on how to describe something you’ve done? Go back to that one key point and rework it. ![]() Once you identify your own guiding philosophy, weave it into the storyline you develop about yourself on LinkedIn. They gave their business to him, not his organization. Those clients know he has their best interest at heart. It’s been the key to his success and helped him build a reputation as a trusted partner. He challenges himself to do the most good for them and their organization. He tries to live his life by that guiding ethos, and also brings it to his interactions with clients. Their tagline is “Doing the Most Good,” and he said that idea really resonates with him, both personally and professionally. One executive I asked this question said he is very active with the Salvation Army. Why do you do what you do, why are you motivated to pursue a certain career path, and why have you been successful?Īsk yourself this question: What has been the guiding philosophy throughout my career? We’ve been using this question to help people identify their why, which helps everything on LinkedIn fall into place. ![]() This can make it hard to write a LinkedIn profile, which is why everyone defaults to thinking of it and using it as an online resume. ![]() If you’re a normal human being and not some egocentric sociopath, it can be hard to talk about yourself in glowing terms. What you have here are some ideas gleaned from that effort-both strategic and tactical. Together, we’re piloting an effort to get their employees looking and sounding a little more interesting, a little more professional and a little more on-brand in their LinkedIn profiles. And they hire some really smart and impressive people to lead the charge in social selling. They have hundreds of thousands of employees across the globe. Scribewise and I are lucky to be working with the social media team at a giant technology firm. I’m loading it up with some practical tips you can use today. Hear me out, this isn’t that kind of entry. ![]()
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